Vanguard's Global Bike Culture • www.vanguard-designs.com
Tuesday, February 21, 2012
'the manufacturing partner paradox'
'Who really makes your bike? It is a simple enough question. Country of origin has traditionally been a touchy subject for brands that rely on Asia-based ‘manufacturing partners’, let alone revealing who the partners are. Discovering the factory behind the brand is a stubbornly topical pastime amongst bicycle consumers. What’s all the fuss about?'