Lets Roll!

'Imagine the ideal city. If you're like us, that city is clean. Peaceful. Stunning. No less energized than the urban environments in which we currently thrive, but more focused, more pure, and in tune with the natural world. That dream is what drives us in the creation of our urban-landscape-changing bikes. Our goal is to create a paradigm shift in the way society imagines transportation. To compete directly with cars by constructing bikes that are so beautiful that they imbue our cities with new meaning, even as they make us healthier, happier, and more connected than a car ever could. Simply put, our bikes—and the trendsetters who ride them—have the ability to transform the world into a more beautiful place, and to blend our dreams for the future with the needs of the present. Our bikes are meant to usher in a new age in city living. All it takes is one look—and one ride—to understand the difference we can make, as bike, rider, and style become one.'